Gem vs. Hireflow

The right tool for your organization depends on your recruiting strategy and hiring needs.

April 8, 2024

Zach Taylor

Gem vs. Hireflow

Choosing the right tool to power your outbound recruiting is an important step in setting your team up for success. In this article, we will compare the capabilities of Hireflow and Gem.

Hireflow sources talent for you, automates email outreach, and syncs effortlessly with your ATS. Gem does not source talent for you, but it does automate email outreach and has it’s own ATS offering. This article compares Gem and Hireflow across five dimensions: sourcing, talent CRM, reporting, ATS integrations, and pricing.


Sourcing quality talent is time consuming. While Gem and Hireflow allow you to source candidates directly from LinkedIn via their respective chrome extensions, only Hireflow uses AI to proactively source candidates for you. Hireflow combines advancements in GPT-4 technology with custom machine learning models to identify quality talent specific to your requirements. Hireflow’s AI can even learn from recruiter feedback and articulate why it believes a candidate is a great fit for your role.

Talent CRM

Hireflow and Gem are designed for collaboration and have very similar CRM capabilities. Both products include sharable projects, history logs, send-on-behalf, and intelligent retargeting.

  • Sharable projects allow teams to source collaboratively.
  • History logs keep a record of every interaction your team has had with a candidate.
  • Send-on-behalf allows recruiters to send email outreach on behalf of a teammate.
  • Intelligent retargeting enables team’s to re-engage candidates based on data-driven insights.

Best of all, both talent CRMs travel with you in LinkedIn and Gmail via their respective chrome extensions.


Gem has built their analytics in-app, allowing your team to crunch outbound numbers directly in Gem. To get the most out of Gem’s analytics, you must use Gem’s ATS or pay a premium to pull data from another ATS.

Like Gem, Hireflow contains analytics in-app. That being said, Hireflow understands that your ATS is your team’s source-of-truth and, therefore, the best place to fully understand your team’s performance. Hireflow has built robust integrations with Ashby, Lever, and Greenhouse so you can compare metrics like ROI and time-to-hire across outbound, inbound, and referrals directly in your ATS.

ATS Integrations

Instead of replacing your ATS, Hireflow’s builds sourcing software that syncs effortlessly with your ATS. Currently, Hireflow integrates with Ashby, Lever, and Greenhouse.

Gem’s approach is a bit different. While Gem does have ATS integrations, Gem has launched their own ATS. Because of this, some customers fear that Gem’s focus will pivot from building quality ATS integrations to nudging customers toward their ATS offering.


Gem’s pricing is not publicly available, but some estimates put it around $4,000 per seat per year. Gem can be even more expensive if you purchase premium features like Gem’s ATS or premium analytics. In comparison, Hireflow starts at under $2,500 per seat per year. Without a doubt, Hireflow is more affordable.

Can Hireflow and Gem work together?

Yes, some teams use Hireflow’s AI to source talent and Gem for outreach automation. That being said, Hireflow can automate outreach just like Gem so this is an uncommon setup. What is more common is pairing Hireflow or Gem with an ATS like Lever, Greenhouse, or Ashby.


If you are looking for a recruiting tool that automates sourcing and includes a talent CRM, then Hireflow is the best solution for your team. You should consider Gem if you are in the market for a new ATS, but make sure to research ATS alternatives like Ashby, Greenhouse, and Lever.

Discover Hireflow

Learn about how Hireflow can help you with your recruiting.